Chapter One: Introduction
1.1 Background of the Study
Volunteerism, the act of offering time and skills for community benefit without financial gain, is essential for societal development. Digital media has revolutionized volunteerism by providing platforms for recruitment, mobilization, and advocacy. Social media networks, websites, and mobile applications enable organizations to reach wider audiences, share impactful stories, and facilitate collaboration among volunteers. In Lafia North Local Government Area, digital media offers an opportunity to promote volunteerism by raising awareness about community needs and connecting individuals with opportunities to contribute. Studies by Umar and Bello (2023) demonstrate that digital media significantly enhances volunteer engagement and participation, fostering a culture of social responsibility. This study investigates the role of digital media in promoting volunteerism in Lafia North, emphasizing its benefits, challenges, and strategies for improvement.
1.2 Statement of the Problem
Despite the potential of digital media, volunteerism levels in Lafia North remain low due to factors such as limited digital access, lack of awareness, and insufficient coordination. These issues hinder the effectiveness of digital platforms in mobilizing volunteers and addressing community challenges. This study explores the role of digital media in promoting volunteerism and identifies strategies to enhance its impact.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study highlights the potential of digital media in fostering volunteerism, offering insights for organizations, policymakers, and community leaders in Lafia North.
1.7 Scope and Limitations of the Study
The study is confined to the role of digital media in promoting volunteerism in Lafia North Local Government Area. It does not examine offline volunteer mobilization or other regions.
1.8 Operational Definition of Terms
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